ZHEJIANGGUYUELONGSHAN SHAOXING WINE CO.,LTD.
Shaoxing Huangjiu represents the national image and embodies the national standards. There was a detailed introduction to the Aged Wine in the previous [Morning Reading of Huangjiu". One reader left a message after reading the article. He said that there were numerous requirements of the aged wine. However, the market of Huangjiu was disturbed by some illegal enterprises. And some consumers said that there were not only fake Huangjiu, but also many fake trademarks. In this regard, I consulted the relevant experts in the Shaoxing Huangjiu Trademark Protection Office.
It is understood that a total of 75 food production enterprises in Shaoxing have obtained valid Huangjiu production licenses, including 16 export enterprises and 15 enterprises with the certificate of origin. At present, the Huangjiu production of Shaoxing accounts for nearly one fifth of the production of the whole country. Thus, Shaoxing is a well-deserved main production area of Huangjiu. In recent years, there was fake Huangjiu in the market. Therefore, Shaoxing Huangjiu Trademark Protection Office was established in 2017.
There are many illegal acts of using trademarks, such as trademark infringement, trademark counterfeiting, malice registration of trademarks and nonstandard use of trademarks. For example, some enterprises used [Nv Er Hong" and [Zhuang Yuan Hong" without authorization, which infringed the rights and interests of relevant registered companies. And there are many fake trademarks in the market. For example, a winery launched "Qingchun Ruliu" which imitated "Qingchun Junlang" of Gu Yue Long Shan. And some wineries even launched "Gu Yue Laojiu", "Gu Yue Shanzhuang" and other products, which infringed the rights and interests of Gu Yue Long Shan. In addition, some companies used trademarks in an nonstandard way. When Gu Yue Long Shan launched the "Treasury" series, some companies used the registered trademark mark on the "Treasury" series without registration.
On January 30th this year, Shaoxing Municipal Market Supervision Bureau reported the top ten typical cases of Huangjiu in 2018, and investigated and penalized practices of disturbing the market, as follows:
Case 1: In May 2018, law enforcement officers of Shaoxing Municipal Market Supervision Bureau hurried to Shanghai. Cooperated with the local market supervision department, they successfully banned six sales centers which imitated the "Qingchun Junlang" of Gu Yue Long Shan in different regions of Shanghai, including Laogang Town, Datuan Town, Xuanqiao Town, Huinan Town and other towns of the Pudong New Area. 8164 bottles of Huangjiu were checked and detained in the spot, involved more than 120,000 yuan.
Case 2: In January 2018, cooperated with Huzhou Municipal Market Supervision Bureau, Shaoxing Municipal Market Supervision Bureau successfully banned four production centers which imitated the "Qingchun Junlang" of Gu Yue Long Shan in downtown, Deqing, Changxing and other places of Huzhou. More than 780 cases of fake Huangjiu, more than 6900 sets of carton packaging materials, and more than 34000 sets of front and back labels were checked and detained in the spot.
Case 3: In February 2018, Shengzhou Municipal Market Supervision Bureau investigated and penalized Shaoxing Shaoquan Liquor Limited Company because the company used the similar names and packaging of Pagoda Handmade Winter-brewed Huangjiu without authorization. The Bureau confiscated the illegal articles and imposed a fine on the party concerned in accordance with the Anti-unfair Competition Law.
Case 4: In May 2018, Shaoxing Municipal Market Supervision Bureau investigated and penalized a company in Zhejiang Province because the company used the similar wine bottle, front label, back label and outer packaging carton of Pagoda Handmade Winter-brewed Huangjiu without authorization. The Bureau confiscated the illegal articles and imposed a fine on the party concerned in accordance with the Anti-unfair Competition Law.
Case 5: In May 2018, Shaoxing Municipal Market Supervision Bureau investigated and penalized a company in Shaoxing City because the company used the similar wine bottle, front label, back label and outer packaging carton of Pagoda Handmade Winter-brewed Huangjiu without authorization. The Bureau confiscated the illegal gains and imposed a fine on the party concerned in accordance with the Zhejiang Anti-unfair Competition Law.
Case 6: In November 2018, Shangyu District Market Supervision Bureau found that expired Pagoda Handmade Winter-brewed Huangjiu was sold in a supermarket in Fenghui Town, Shangyu District, Shaoxing City. In this regard, the law enforcement personnel filed a case and imposed a fine on the party concerned in accordance with the Food Safety Law.
Case 7: In July 2018, law enforcement officers of Shangyu District Market Supervision Bureau inspected a wine sales company according to law and found that the ten-year-old Kuaijishan Diaowang Jiu for sale in the store had exceeded the shelf life on April 6, 2017. In this regard, the law enforcement personnel imposed a fine on the party concerned in accordance with the Food Safety Law.
Case 8: In August 2018, according to the test report of Keqiao District Food Inspection and Testing Center, the amino acid nitrogen in Huangjiu produced by a company did not meet the standard of GB/T13662-2008. In this regard, Keqiao District Market Supervision Bureau filed a case and imposed a fine on the company concerned in accordance with the Product Quality Law.
Case 9: In December 2018, according to the inspection report of Shaoxing food and Drug Inspection Institute, the Huangjiu label produced by a company did not meet the requirements of GB/T17946-2008. In this regard, Yuecheng District Market Supervision Bureau filed an investigation according to law.
Case 10: In April 2018, according to the test report of a testing agency, the non-sugar solid in Huangjiu produced by a company did not meet the standard of GB/T13662-2008. In this regard, Zhuji Municipal Market Supervision Bureau filed a case and imposed a fine on the company concerned according to the Product Quality Law.
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