Home> News> Why is Huangjiu a kind of national fermented wine? (6)
May 27, 2021

Why is Huangjiu a kind of national fermented wine? (6)

Next, I will give an answer to the third question. What is Gu Yue Long Shan?

In my opinion, Gu Yue Long Shan should become the most perfect and noble brand of Huangjiu and the "Maotai" in the Huangjiu market. Only the most perfect Huangjiu can be the most noble Huangjiu.

There are two key points. Firstly, the inner quality should be the most perfect. Secondly, the external packaging should be the most perfect. These two points are premises. The only test standard is the continuous recognition of the market, the continuous liking of consumers, and the endless emergence of loyal fans. To achieve this goal and reach this standard, we must implement the theme of today's activity, and we need to design and promote. Wang Yangming is a native of Shaoxing. The core of Yangming's theory of mind is "heart", which means that only you dare to think, can it succeed.

When it comes to design, promotion and ideals, I think of a book that Liang Jian, the great grandson of Mr. Liang Qichao, presented to me last month. It's called Laohai Heritage: Mr. Zhou Shuzhen's Wine Ticket. Mr. Zhou Shuzhen attended the first session of the CPPCC National Committee, which decided the name, national flag and national name of new China. We can see how high his status and how great his contribution is. He was born in Tianjin, a politician, an industrialist and a collector, and later served as vice chairman of the CPPCC National Committee. This book was published by the National Library Press. There are three volumes in total. Two volumes are the wine tickets and one volume is the text description. It contains 105 Shaoxing Huangjiu tickets collected by Mr. Zhou Shuzhen, most of which were produced during the reign of Daoguang and Guangxu. These wines were mainly produced in Dongpu, Hutang and Ruanshe of Shaoxing. According to his son, before the founding of new China, only Shaoxing Huangjiu was served at the banquet attended by Mr. Zhou Shuzhen.

When I introduce this book, I want to tell you three important messages. Firstly, from the Qing Dynasty to the Republic of China era, Shaoxing Huangjiu was popular in China, including the northern region represented by Beijing. Secondly, Huangjiu was popular among people of all classes. Thirdly, aged Huangjiu was popular at that time. Therefore, we should be confident, open a new journey of Huangjiu marketing through this design activity, and create a new glory of Shaoxing Huangjiu in the world. I am very optimistic about Shaoxing Huangjiu, and Shaoxing Huangjiu absolutely can revive its glory through our efforts.

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