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Why is Shaoxing the most suitable city for the Huangjiu journey?


On April 16th, the Shaoxing Huangjiu revival forum was held in the Jianhu winery. Zhang Hongzhu of Yadu Tourism Agency gave a speech named [Shaoxing Huangjiu and Industrial Tourism". As a professional who has been engaged in the tourism industry for more than 20 years, Zhang Hongzhu has visited nearly 100 countries. From the professional point of view, he thinks Shaoxing is the most suitable city to develop Huangjiu tourism.

He said that Huangjiu is the best wine in the world. Once he took a plane and saw a well-known writer who was talking about Shaoxing Jiu. The writer said that Huangjiu, which tastes sweet, salty and sour, is pure and mellow. Huangjiu owns the flavor of green melons, apples, almonds and honey. Huangjiu is really great, which is the basis for developing Huangjiu tourism.

In addition to Shaoxing Huangjiu, Shaoxing cuisine is also delicious. Most of the traditional Shaoxing dishes are cooked with soy sauce and distillers` grains. And there are also a lot of pickled food and smelly food. The taste of traditional Shaoxing dishes, which is mainly created by microorganisms, is unique and complex. Therefore, Huangjiu tourism can be combined with Shaoxing cuisine. What`s more, although many old wineries no longer exist, some precious wineries, such as Jianhu winery, are lucky to be preserved in Shaoxing. In addition, there are the first domestic professional Chinese Huangjiu museum with the theme of Huangjiu culture and industrial culture, the modern intelligent Gu Yue Long Shan winery, the world's largest Huangjiu warehouse named central warehouse of Gu Yue Long Shan, and the ancient wine brewing base in Shaoxing. These stunning places are foundation of Huangjiu tourism

Then how to develop Huangjiu tourism? Mr. Zhang talked about "five standards", namely, high positioning, rich functionality, in-depth product innovation, correlation between elements, and satisfied experience.

In addition, Mr. Zhang said that specific cultural tools include inspirational stories, the Preface of Orchid Pavilion Collection, millennium-aged ancient brewing technology and local celebrities.

Jianhu winery, as the living fossil of ancient brewing technology of Shaoxing Huangjiu, can be developed as a base of industrial tourism on the basis of the original plant site and original technology. The winery starts to brew in the beginning of winter. The brewing process is as follows: making Chinese yeast and wheat starter -- sieving glutinous rice -- soaking glutinous rice -- steaming glutinous rice -- cooling glutinous rice -- putting glutinous rice, water, wheat starter and yeast into the wine vat -- pre-fermentation -- post-fermentation -- squeezing -- static settlement -- boiling wine -- sealing the jar mouth -- aging. The winery has always maintained the essence of traditional manual brewing technology of Shaoxing Huangjiu.

And the tourism route of Shaoxing Huangjiu winter brewing and food touring party is as follows: participating in the winter brewing ceremony of Jianhu winery -- brewing Huangjiu with winemakers -- learning about the history of Huangjiu by visiting Shaoxing Huangjiu museum -- reading excellent poems in Shenyuan Garden -- walking in the old streets of Shaoxing city to feel the taste of Shaoxing --taking a black boat.

Mr. Zhang said that Huangjiu tourism is meaningful. It can not only meet the needs of the guests, but also expand the influence of Shaoxing. Moreover, there is a basis for Huangjiu tourism. Thus, we can develop Huangjiu tourism successfully as long as we put our heart into it!

Business Type:Manufacturer
Product Range:Alcohol & Hydroxybenzene & Ether
Products/Service:Shaoxing wine , Fruit wine , Huadiao wine , Jarred Wine , Rice wine , Lao Jiu
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Company Address:Beihai Bridge Shaoxiang Zhejiang China, Shaoxing, Zhejiang, China

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