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China Shaoxing Yellow Rice Wine Group Co., Ltd. is Chairman of Yellow Rice Wine Branch of China Alcoholic Drinks Industry Association (CACA), and one of the 520 national key enterprises. As a listed company affiliated with the group, Zhejiang Gu Yue Long Shan Shaoxing wine Co., Ltd. (GYLS) is the largest yellow Rice wine company in China regarding its scale. Central Wine Cellar, has 18 large-scale wine stores, storing more than 200,000 tons of Datan Original Wine Storage, tall and ventilated, cool in the four seasons, the content of bacteria in the air is very small, temperature and humidity are uniform, which is better than the storage and aging of yellow rice wine. Because of its large area, it is regularly turned over every year, and the balance of each jar is ensured in the barn.
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  • Hua Diao wine aged 10years

    Hua Diao wine aged 10years

    Aged 10 years,Net weight: 500ML. It is made from Jian Lake water, fine white glutinous rice and high-quality wheat by traditional technology and natural fermentation. It is filled in blue and white po
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  • Diao Yu Tai Hua Diao Wine aged 20years

    Diao Yu Tai Hua Diao Wine aged 20years

    500ML,20 years. It is made from Jian Lake water, fine white glutinous rice and high-quality wheat by traditional technology and natural fermentation. It is filled in blue and white porcelain vase from
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  • Qian Fu Hua Diao wine aged 30years

    Qian Fu Hua Diao wine aged 30years

    30 years, 500ML. It is made from Jian Lake water, fine white glutinous rice and high-quality wheat by traditional technology and natural fermentation. It is filled in Jingdezhen blue and white porcela
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  • Hua Diao wine aged 50years porcelain

    Hua Diao wine aged 50years porcelain

    50 years,Net weight:500ML. It is made from Jianhu water, fine white glutinous rice and high-quality wheat by traditional technology and natural fermentation. It is filled in broken porcelain bottle of
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  • Of the varieties of Shaoxing yellow-rice wine, the most famous is no doubt nverhong(daughter's red) and zhuangyuanhong (zhuangyuan's red). Nverhong, of course, is brewed shortly after a girl is born, and then kept in a dry cellar or buried underground.In some rarer cases, it may be hidden inside walls. When the girl grows up and is about to get married, the wine is dug out for the banquet or as a dowry. Later this custom has evolved in such a way that wine is made when a boy is born too. Wine jars used to hold the liquid is smeared with red paint and decorated with colorful paintings, and the wine is named zhuangyuan's red', embodying the hope that the son may become a talented person. When the `daughter's red' is made, special attention is paid to the decoration of jars. Before these jars are fired, they are already decorated with embossed flowers or figures. After they are hardened in a kiln, painters are asked to ornament them with colorful paintings representing subjects from folk legends or operas such as landscape, birds and beasts, the God of Longevity with cranes, Chang`e flying to the moon, the Eight Immortals crossing the sea, and the dragon and the phoenix bringing auspiciousness. Above the paintings there are such goodwill words for the newly-weds like Wish you a happy union', 'May your family prosper in the five generations to come', 'May spend your life happily together', and May all your heart's wishes be fulfilled.' These are Huadiao jars adopted for nverhong. As the modern wine industry continues to develop, this custom involving home-made has gradually been going out vogue. However, the names nverhong and zhuangyuanhong have been preserved and used as famous trademarks or brands, which have won people's love.
  • Longevity is something Chinese people have always desired the most. According to Hong Fan in Shang Shu, 'Of the five good fortunes, longevity should be given the most priority.` Therefore, birthday celebration has been a customary practice for the Chinese people, though there is something special about it in Shaoxing. Shaoxing people believe that a birthday banquet should be organized when one is a decade or decades old. This has been been generally accepted. As a saying goes, 'The 10th birthday should be marked at the maternal grandma's, and the 20th at the mother-in-law's; while the 30th should be marked, the 40th neglected; the 50th should be marked by oneself, and the 60th by his/her sons and grandsons; the 70th and 80h are occasions to celebrate.' At the 10th or 20th birthday, either the grandma's or the mother in-law's should prepare such gifts as robes, the Four Treasures, in the Study, and buns; homage should be paid to deities so as to pray for blessings for the birthday person. Though he or she may not be qualified' to celebrate the birthday, since he or she is an even decade or two even decades old, the occasion must be marked. Thirty is an age of established standing, hence the 30 birthday should be celebrated. Since the number 40 (si shi in Chinese) is not auspicious because it has often associated unfavorably with 'death' (si), the 40th birthday is never observed. As the saying goes, 'Seventy is a rare age since ancient times`. In the past, 70 and 80 were regarded ages hard to reach. If the birthday person has many offspring and an affluent, family, grand banquets may be thrown to treat relatives and friends and receive their congratulations. In Shaoxing, people are rather particular about these occasions. Not only good wine is provided, but also longevity peaches, longevity buns and longevity noodles should be made of grains in proper numbers -SO that the birthday person may have all the earthly bliss- and sent to all the folks and neighbors. His or her sons or grandsons, wherever they are, should manage to return home and pay homage. Then a group photo of the entire extended family will be taken. Four or five generations in a common hall' is regarded as the greatest of domestic bliss. Birthdays are generally celebrated every ten years. However, in Shaoxing, they may also be celebrated when the birthday person is 9, 19, 29...years old, because ancient Chinese believed that 9 was a positive number' and an extreme. Birthdays celebrated in this way may harbinger the next one. For example, at the 69th birthday, the 70th is celebrated in advance; at the 79th, the 80th. Birthdays after 80 and 90 years old are to be celebrated on an annual basis. It is generally known that presents for most occasions cannot be made up for (if you do, the receiver will see this as inauspicious), but birthday presents are an exception, because Shaoxing people believe that birthday presents sent afterwards are a sign that they will live longer, which is a great relief and comfort for the old birthday person. There is a saying in Shaoxing, which goes, `The old and the young celebrate birthdays with different wishes`.
  • When a child is one year old, a rite called Dezhou, or Naozhou in some parts of Shaoxing, will be held. This is such an important occasion that a grand banquet needs to be thrown, though the scale may vary from family to family due to financial reasons. In some cases, besides the banquets, the family may also invite over an opera troupe to put on some shows as a form of celebration. At the banquet, `zhuangyuan's red' or 'daughter's red' is indispensible. The good wishes embodied in the wine are obvious. After the banquet ends, in order to share their joy and bliss, the family will also treat their relatives, friends and neighbors with a large number of dezhou snacks made of rice or flour, such as rice cakes, Longevity Peaches, Longevity Noodles etc., sometimes with wine. Again, to mark this occasion, the maternal grandma's should send some wearable, among which there are, in particular, some `tiger-headed shoes' whose fronts are embroidered with the character 'wang` (or `king' ). It is believed that the image of the tiger, the king of beasts, possesses the power to ward off evil spirits. It also embodies the good wish that the child may live vigorously. According to Proverbs of Yue by Fan Yin, 'When the newly-born is 1 year old, representatives from the maternal grandmother's will be present with gifts.' Having received dezhou snacks, the neighbors will present the family with cookies, cloth, or wearable in return. The baby is already learning to speak. Imitating adult talk from time to time, it may prompt the family into cheers and excitement. Some may ask for `caitou`, or `good luck` for the kid. At the banquet, with the little thing in a parent`s arms, seniors present will be introduced to it one by one and then it is asked to address them properly, which not only adds to the blissful atmosphere, but also enables people to feel the strong blood bond.
  • When a baby is one month old, the hair-cutting ceremony will be held and the family concerned will throw a banquet to mark this occasion. On this day, the family will first offer sacrifices to gods and ancestors hoping that the child will be aided and blessed by them. Then they will invite relatives and friends over to a banquet. If it is a boy, they will gift their neighbors, relatives and friends with red-painted eggs, meaning they have got a son to carry on their family line. The maternal grandma will prepare gifts ,of various kinds for the baby, such as a hat, a skirt, some buns, noodles etc. and have them sent to her daughter's. Among the many gifts, three things are necessary: a round mirror, Guan Yu's Blade, and a Long-life Lock. It is believed that the round mirror may reveal evil spirits, Guan Yu's Blade ward off demons, and the lock keeps the baby safe. When the baby's hair is cut, two burning red candles should be placed on a table together with wine and longevity' peaches, noodles etc. made of grain. According to the customs in Shaoxing, there are usually ten plates of snacks, because, in Chinese culture, the number ten stands for completeness' and perfection'. With the baby held in a senior's arms, the family pays homage to Heaven, Earth and ancestors. After that.a barber is called in to do his job. First, he uses a cup of wine instead of water- to wet the baby's hair, then cut it following the 'tile' style (a patch of hair kept to protect the child's fontanel). The parents should prepare a red package in advance, and after the barber does his job, present him with the ten plates of snacks and the red package.After the friends and relatives present take turns to hold the baby in their arms, the banquet for the Hair-cut Ceremony commences. This custom is also prevalent in many other places like Jiangsu, Zhejiang and Fujian, but wine plays more important parts in Shaoxing. Apart from having the baby's hair wet with wine, the family may also feed it some wine with a chopstick, hoping that it could have access to the Blessed Water' or 'jiu'). When the child is 100 days old, more rites will be held. For example, it will be dressed in a Hundred-Family Garment (baijia yi) and begin to wear the Long-life Lock. Details may vary, though. In some areas, the garment is put on when the child is 1 year old; in others, a silver neck ring, as described in Lu Xun's famous writing Hometown, is used in the place of the lock.
  • In the past, when a baby was three days old, a ceremony (sanzhao ceremony) would be held, at which symbolic rites would be carried out to mark the start of the baby's `milk-drinking' and `meat-eating'. A woman who knew the way would be invited over to daub some bitter juice on the baby's lips with her fingers or chopsticks, saying, `dear, having tasted such bitterness when you are three days old, you may enjoy sweet sugar in the days to come.' Then she smeared some broth made of meat, wine, sugar and fish, saying, `Eat the meat, and you will be tall; drink the wine, and you will be blessed;taste the sugar, and your life will be happy; take the fish, and there will be always surpluses.' At this ceremony, the family's expectation of and good wishes for the bay were shown.
  • Shen Yonghe Wine Workshop, predecessor to Shen Yonghe Wine Factory, was founded in the 3' year of Kangxi reign in the Qing Dynasty (1644). The oldest and largest wine factory in the wine industry in Shaoxing, it is Shaoxing's most famous wine-brewing base as well as the renowned workshop which won the first gold medal for Shaoxing yellow rice wine. Therefore, it earned itself long ago the hallmark inscribed with `Popular at home and aboard; well-known far and near`. When young, Shen Liangheng, its founder, earned his living by vending old wine and soy-bean sauce. This honest and diligent young man was always friendly to his customers and treated them fair by selling good-quality wine and sauce in good measure. As a result, he was widely commended and his business prospered. As time went by, he managed to amass a fortune enough for him to start a small brewing workshop, which brewed both wine and soy-bean sauce. Wishing that he can make profits for every (yong) by being amiable (he) to customers', he named his workshop Shen Yonghe Brewing Workshop.
  • 2020/03/17 The Toulao River
    Originally named `Danlao River' or Laoshize River, the Toulao River (literally, `the river into which lao was poured') is situated to the south of the town of Shaoxing.Though fairly small, it has a long history of 2,000 years. The mention of it may naturally remind people of a touching story. After Goujian, King of Yue, suffered a disgraceful failure and was captured, he set his mind to revenge. In order to prevent comfort from wearing down his determination,he slept on a firewood pile and hang a gall bladder from the roof so that he could see it before sleep, taste it before having meal and remind himself of the inglorious defeat.Under his leadership, the State of Yue spent 10 years in multiplying the population and another ten years in summarizing the previous lessons. Its troops were well-equipped and well-trained with high morale. Then Goujian decided that the time had come for him to avenge his previous defeat and recover his lost land.In the Spring & Autumn Period, Wu and Yue, two neighboring states, were at war. Before Goujian's troops set out, the people of Yue offered their king a jar of good wine to wish him victory in the upcoming war. Having accepted the gift, Goujian thought, in order to defeat Wu and regain the glory of the state, I must share weal and woe with my men.' In order to inspire his soldiers, he threw a swearing-in ceremony, at which he opened the jar and poured the content into the river. Then he ordered all his men to drink from the river. As a result, the morale of his troops was immensely boosted. And the troops departed and went to war. Appreciating their king for the grace he gave them, the soldiers fought bravely and finally routed the troops of Wu. Since then,the Toulao River has been known far and wide. This story is recorded in the part on Yue in History of the Spring and Autumn Period by Lv Buwei sponsored by Lv Buwei.
  • 2020/03/17 Jiumu Bridge
    Seven meters long and 2 meters wide, Jiuwu Bridge is located between Lujialou and Mofanglou at Dongpu Township, Shaoxing County. With one large arch in the middle and two small ones, it is an arched bridge made of stone. The middle large arch spans 4 meters and the two side ones each spans 2 meters. Viewed from a distance, the bridge resembles a wine jar placed upside down in the river, reminding people that they are in a land of wine. The entire structure looks slim, graceful and original. The two stone railings along the bridge pier are decorated Jiumu Bridge at Dongpu with water pattern carvings. On each side of the bridge, flanking the middle bridge arch are two poetic lines making a couplet.The couplet facing east says, Since it was built at Dongpu on the land of Yue, this new bridge has earned its reputation with its shadow on the mirror-like water', and the other facing west writes, 'The center of the northern area of Dongpu is the Land of Wine, to the west of the Bridge is the Goose Pool.' These couplets were composed by Mr. Cao Zhixuan of the board of Recheng School. The construction of this bridge was funded collectively by owners of local wine workshops. South of the bridge at Lujialou is Tang Yuanyuan Wine Workshop. Hence it is called Jiumu Bridge.
  • There is a lively wine-related folk song in Shaoxing, which uses natural numbers to enumerate the important bridges in the ancient city. Jiuwu Bridge, or the Bridge of Wine-related affairs comes ninth. From this, we can infer the great importance Shaoxing people attach to the bridge. Its relationship with Shaoxing and Shaoxing yellow rice wine can be traced far back in history. Jiuwu Bridge is located at the crossroads of the Renmin West Road and Cangqiao Street --- a street with a long history. During the reign of the Lizong Emperor in the Southern Song Dynasty, the wine industry in Shaoxing was enjoying a boom. In the area from Jiuwu Bridge to the northwest side of Wolong Hill (Hill of Crouching Dragon), a lot of wine storages were settled there. In order to strengthen the management over wine sales and facilitate the collection of wine taxes, the local government set up a special yamen in charge of wine-related affairs to the southeast of Jiuwu Bridge. As time went by, the bridge was closely associated with wine. Hence its name Jiuwu Bridge, or the Bridge of Wine-related Affairs, which remains in use now.
  • To taste and appraise Shaoxing yellow rice wine, we need spend some time arming ourselves with some common knowledge. As it is known to all, a traditional Chinese herbalist needs to employ the four diagnostic methods --- inspection, auscultation and olfaction, inquiry, and pulse-taking and palpation --- before he learns about his patient's physical condition. What standards can we use to appraise Shaoxing yellow rice wine as to its quality? 1. Inspect: inspect the color. Good-quality Shaoxing yellow rice wine shall comply with the specifications on color. It should be yellowish and crystal clear, though a small amount of protein sediment is acceptable. As a matter of fact, the sediment has resulted from the transformation of small molecules into larger ones during the aging of the wine. As a saying in Shaoxing goes, Old wine has a thousand layers of sediment'. If the liquid is turbid and has impurities, then it is either fake or shoddy. 2. Smell: smell the wine. Good-quality yellow rice wine gives out the unique aroma characteristic of yellow rice wine --- strong, long-lasting, yet not pungent or strange. Because inferior yellow rice wine is concocted with alcohol, aromatic chemicals, etc., it does not smell of the natural materials, but of alcohol, acetic acid and the aromatic chemicals. 3. Feel: feel the wine. Pour a small amount of wine into the palm. If it is brewed, the liquid feels slimy and oily, and, after it dries up, sticky. If the wine has been concocted,it feels like water. 4. Savor: savor the wine. Authentic yellow rice wine tastes mellow, refreshing and mild, which is typical of yellow rice wine. There is no peculiar taste. Fake or shoddy yellow rice wine usually tastes relatively light, with a fairly strong flavor of alcohol.The taste of inferior yellow rice wine is not so refreshing, lacks the mellowness characteristic of good-quality yellow rice wine and have such off-flavors as that of alcohol, that of aromatic chemicals, bitterness and so forth. 5. Compare: Compare the prices. Yellow rice wine made of fine glutinous rice and stored for 3-5 years or even longer cannot be sold at a very low price. So we should be especially careful with the inexpensive old yellow rice wine'. Many wine factories,inconspicuous or newly founded, suddenly put some 10-year-old or even older yellow rice wine on the market. This is indeed dubious, because the production of old wine needs older wine as base wine. Among the numerous wine brewers in Shaoxing, Gu Yue Long Shan possesses the largest reserves of old wine (240,000 tons). Arrange the jars containing it in a line and the line will be 4,000 km long, twice the length of the Beijing-Guangzhong Railway. Isn't this impressive? Moreover, Gu Yue Long Shan has also kept the old wine produced in 1928, the oldest discovered ever in the world. It is due to its large reserves of the oldest yellow rice wine that Gu Yue Long Shan has won such titles as `Representative Brand of the Chinese Yellow Rice Wine Industry', Chinese Famous Brand and 'Chinese Well-known Trademark' and earned the honor to be the only yellow rice wine provider to state banquets held at Diaoyutai State Guesthouse.
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