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January 16, 2024

The development of brewing

Generally speaking,the development of brewing technology in China falls into two stages.

January 03, 2024

Famous Chinese wine

Many famous Chinese wine of present day developed from ancient times-mainly from

December 18, 2023

Sake to Me: The Art of Drinking Sake(2)

Drinking sake, like most Japanese things, has an art to it.When you order sake it is usually served in a small carafe like container called a tokkuri, along with small cups called ochoko. If you`re drinking in Japan, it is typical that the subordinate person always pours for their superiors. Usually this is determine

December 15, 2023

Sake to Me: The Art of Drinking Sake(1)

Sake is a drink that has been made in Japan for thousands of years. All across Japan there are sake breweries, dozens of different brands, and sake festivals. And again, most regions have their own something special to contribute. So just what is sake and why is it so popular? When most foreigners think of Japanese sake, they

December 13, 2023

Shaoxing rice wine takes spotlight in London

The World Journey of Shaoxing Huangjiu event is held in London on Dec 7. [Photo provided to ezhejiang.gov.cn] The World Journey of Shaoxing Huangjiu event commenced as the Gu Yue Long S

November 13, 2023

Tips of drinking wine

Wine lovers have many different ways to enjoy their favourite glass of plonk.

October 25, 2023

Heqing Royal Liquor

There is a fairly legendary mystery denoting the origin of Heqing (

September 20, 2023

Yellow wine

Yellow wine(made of rice or millet) is a good representative example of Chinese wine culture. Yellow wine experts have suggested making yellow wine China`s[national wine".This is because yellow wine has over 5 000 years of history,and its alcoholic content is not high,conforming to the modem trend toward drinking low-alcoho

August 18, 2023

Drinkers' wager game

During the period of drinking,people often played a drinkers' wager game. When playing the game,one person was in charge and the others obeyed him and would be punished if they violated the rules. It has been very popular since the Tang Dynasty. The drinkers must first drink up their cups of wine completely before they were qualified to play the game. There are descriptions of this wager game in many Chinese literary classics,such as A Dream of Red Mansions(The Story of the Stone ) and Stories of th

July 05, 2023

Spaces of drinking wine

Wine has been considered as a special culture in China. Poor people and

June 15, 2023

Beer

American beer, with very few exceptions, varies from the mediocre to the terrible.

May 10, 2023

Sino-Japanese bonds strengthened over a glass of Shaoxing huangjiu

On a bustling Tuesday in Tokyo, a unique celebration of culture and taste unfurled. The "World Wine Tour - Japan" kicked off, shining a global spotlight on a hidden gem - Shaoxing huangjiu wine and the literary city of Shaoxing itself. This inaugural event also marked the beginning of an intriguing global promotion, promising an international odyssey of flavors and traditions.

April 12, 2023

Wine

It is hard to say how long people have been drinking wine.

October 05, 2022

Enjoy Shaoxing Huangjiu and Build a Friendship Bridge Between China and Foreign Countries; Celebrate the National Day and Feel the Profound Chinese Culture

Huangjiu, the representative of national wine. Shaoxing Huangjiu, the representative of Huangjiu. In the afternoon of September 30, the Huangjiu tasting for international friends, hosted by Shaoxing People's Association for Friendship with Foreign Countries and Shaoxing Huangjiu Industry Association, was held in Shanghai. More than 30 diplomats from 19 countr

April 09, 2022

China Oriental Performing Arts Group Co., Ltd. and China Shaoxing Yellow Rice Wine Group Co., Ltd. Released the Jointly-designed Guoniang 1959 Huangjiu Named

On the morning of April 9, China Oriental Performing Arts Group Co., Ltd. and China Shaoxing Yellow Rice Wine Group Co., Ltd. have released the jointly-designed Gu Yue Long Shan Guoniang 1959 Huangjiu (the cyan version) named

January 07, 2022

The history of Huangjiu

Huangjiu, with a long history, is one of the three major fermented wines in the world. The unique climate, the advantaged environment, the Jianhu Lake water suitable for brewing and the thousand-year-old brewing technology have created mellow Shaoxing Huangjiu with the unique quality and profound connotation. According to the archaeological materials, Shaoxing people begun to brew the primal rice wine or grain wine more than 7000 years ago. And Shaoxing Jiu has a written history of more

September 10, 2021

What should we say when we drink with Japanese and Korean friends?(5)

Good wish: let more people share Shaoxing wine After the establishment of diplomatic relations between China and Japan, Pagoda Huangjiu and Gu Yue Long Shan Huangjiu are exported to Japan, and now Shaoxing Huangjiu is also sold in South Korea. In 1994, Gu Yue Long Shan obtained the

August 03, 2021

What should we say when we drink with Japanese and Korean friends?(4)

The flavor of Huangjiu is unique and different from that of other kinds of wine. Shaoxing wine is amber, clear, transparent, mellow, soft and fresh, with harmonious body. In particular, many Japanese people like Shaoxing Huangjiu. For example, Aya, a hot young housewife in Japan, shares the food she cooks for her husband every day. The food is accompanied by Gu Yue Long Shan wine which is exported to Ja

July 21, 2021

What should we say when we drink with Japanese and Korean friends?(3)

At last year's Shaoxing Huangjiu Festival, An Jiongyu, the Doctor of Administration and the President of Korea International Exchange Promotion Institute, drank warm Shaoxing Huangjiu for the first time and felt very good. He said that Shaoxing Huangjiu is famous all over the world for its excellent quality and taste. He only knew Gu Yue Long Shan, Nv Er Hong and K

July 01, 2021

What should we say when we drink with Japanese and Korean friends? (2)

Wonderful enjoyment makes it impossible for us to live without Shaoxing wine China, Japan and South Korea have a long history of wine culture, and Japanese wine culture is deeply influenced by Chinese wine culture. Japanese wine and Chinese wine are similar in raw materials, brewing methods, classification standards and drinking methods. Shaoxing wine is very popular in Japan and K

June 23, 2021

What should we say when we drink with Japanese and Korean friends? (1)

Good memory makes us fall in love with Shaoxing wine Huangjiu culture is an important part of Asian culture. Huangjiu has a history of more than 9000 years and it was produced as early as Xia, Shang and Zhou dynasties. There were textual records about Huangjiu more than 2500 years ago. Huangjiu also arrived in Japan and South Korea with trade.

June 15, 2021

What is the brand personality of Shaoxing wine?(2)

What is the brand personality of Shaoxing wine? This question can be analyzed from the direct and indirect perspectives. The direct elements include the characteristics of Shaoxing wine, the development history, the environment and so on. The indirect elements include the image of users, the advertising style and so on. As for the characteristics of Shaoxing wine, it is amber, mellow, soft, sour, sweet,

June 15, 2021

What is the brand personality of Shaoxing wine?(1)

Personality is an important concept of psychology, which is used to describe the different phenomena of personality. Different brands, like different people, have different personalities. What is the brand personality of Shaoxing wine? What is the personality difference between Shaoxing wine and other kinds of wines? I remember in August this year, Shaoxing Y

May 27, 2021

Why is Shaoxing Huangjiu the most rhythmic wine?(6)

Good wine must first make the drinker feel comfortable and happy. However, perfect wine can penetrate your body and reach your heart. These perfect wine can be called the king of wine. The sound of Guzheng is pleasant, but it only stays on the surface. However, the sound of Guqin can stir our heartstrings to make us think and affect our emotions. Therefore, Guqin is regarded as the king of Chinese musical instruments.

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