China Oriental Performing Arts Group Co., Ltd. and China Shaoxing Yellow Rice Wine Group Co., Ltd. Released the Jointly-designed Guoniang 1959 Huangjiu Named

On the morning of April 9, China Oriental Performing Arts Group Co., Ltd. and China Shaoxing Yellow Rice Wine Group Co., Ltd. have released the jointly-designed Gu Yue Long Shan Guoniang 1959 Huangjiu (the cyan version) named "Only Poetic Dance, Only Palatable Wine" .

Mr. Song Shuyu, president of China Alcoholic Drinks Association, Mr. Xu Mingguang, president of Shaoxing Huangjiu Industry Association, and Mr. Jing Xiaoyong, secretary of the Party committee and chairman of China Oriental Performing Arts Group Co., Ltd. attended the press conference. Mr. Sun Aibao, secretary of the Party committee and chairman of China Shaoxing Yellow Rice Wine Group Co., Ltd., made a video speech. Mr. Gao Ai, deputy secretary of the Party committee and general manager of China Oriental Performing Arts Group Co., Ltd., and Mr. Xu Dongliang, deputy secretary of the Party committee of China Shaoxing Yellow Rice Wine Group Co., Ltd. and general manager of Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd., signed a strategic cooperation agreement on behalf of the two sides. In the future, the two sides will empower each other in promoting Chinese culture and national brands.

The dance piece, titled Poetic Dance: The Journey of a Legendary Landscape Painting was jointly launched by the Palace Museum, China Oriental Performing Arts Group Co., Ltd. and People's Daily Online. It has become quite popular around the world after 2022 Spring Festival Gala, and the "cyan waist" in the play has become the symbol image.

At the signing ceremony, China Oriental Performing Arts Group Co., Ltd. and China Shaoxing Yellow Rice Wine Group Co., Ltd. have released the jointly-designed Gu Yue Long Shan Guoniang 1959 Huangjiu (the cyan version) named "only Poetic Dance, Only Palatable Wine" . The wine is packaged in a cyan Chinese porcelain bottle. The color of the wine bottle coincides with that of the dance drama costume. And the wine inside is Shaoxing handmade Huangjiu aged 20 years, which comes from the central warehouse of Gu Yue Long Shan.

Mr. Song Shuyu, president of China Alcoholic Drinks Association, said that China Shaoxing Yellow Rice Wine Group Co., Ltd. and China Oriental Performing Arts Group Co., Ltd. are state-owned enterprises, undertake the responsibility of carrying forward Chinese culture, and have their own unique advantages and culture. In the future, the two companies should empower each other and launch more jointly-designed products that represent Chinese culture.

Mr. Xu Mingguang, president of Shaoxing Huangjiu Industry Association, said that Shaoxing Huangjiu is known as the most cultural wine in China and is suitable for Chinese people. In the new era, how to tell the story of Shaoxing Huangjiu and make more consumers accept it is a major topic. The poetic dance drama energizes the palatable national Huangjiu. The combination is the best way to carry out Chinese culture and tell good Chinese stories.

Mr. Jing Xiaoyong, secretary of the Party committee and chairman of China Oriental Performing Arts Group Co., Ltd., said that Gu Yue Long Shan is a well-received national brand. The cooperation is the best combination of national culture. Integrating culture into products and empowering brands with art can inject long-lasting artistic vitality into profound Chinese culture. In the future, the performance of "Poetic Dance: The Journey of a Legendary Landscape Painting" will be accompanied by Gu Yue Long Shan and the two groups will jointly promote Chinese culture.

Mr. Sun Aibao, secretary of the Party committee and chairman of China Shaoxing Yellow Rice Wine Group Co., Ltd., described the cooperation opportunity with four short sentences. It's destiny to meet despite thousands of miles apart, it's destiny to meet despite thousands of years apart, it's destiny that two treasures of Chinese culture meet finally and it's destiny that they will go deep into our life together. A Panorama of Rivers and Mountains is one of the top ten famous paintings in China. Shaoxing Huangjiu is a kind of national wine existing for thousands of years. They have similar romantic charm and are essence of time. By enjoying the performance of "Poetic Dance: The Journey of a Legendary Landscape Painting", we can learn about the beauty of Chinese traditional culture and the confidence of Chinese culture. Since ancient times, Huangjiu has been the yeast of culture and art. The two groups will jointly carry out cross-border integration and cultural empowerment, study the core value of cultural IP and explore emotional connection between Huangjiu and modern consumers to promote the traditional excellent culture and create a new wave of domestic classics.

In recent years, China Shaoxing Yellow Rice Wine Group Co., Ltd. has promote traditional treasures and innovation at the same time. The jointly-designed Gu Yue Long Shan Guoniang 1959 Huangjiu (the cyan version) is made combining traditional brewing methods and modern science and technology. The wine is amber in color, rich in flavor, mellow in taste and has long aftertaste. Therefore, people won`t feel uncomfortable after drinking.