Home> News> How many Shaoxing Huangjiu brands are there? (5)
May 27, 2021

How many Shaoxing Huangjiu brands are there? (5)

For the second question, my answer is that both brands are good. It turns out that the two companies were derived from one company. After the founding of the people's Republic of China, winemakers often discuss brewing technology with each other. Some well-known winemakers, such as Wang Aniu, originally worked in Shaoxing Winery. Some people said he worked in Gu Yue Long Shan, while others said he worked in Kuai Ji Shan. In fact, they are all right. After his retirement, Master Wang directed the production technology of Pagoda. It can be seen that brewing technology of Shaoxing Huangjiu is not unique for one company.

Of course, according to different target consumers, Shaoxing Wine companies have different brand positioning and biased technology. For example, Gu Yue Long Shan is positioned as the "China high-end Huangjiu leader", Kuai Ji Shan focuses on "Shaoxing Huangjiu loved by Shaoxing people", Pagoda focuses on handmade winter Huangjiu, Nv Er Hong is featured by festive culture, and Jianhu, as "a winery that has lived for three hundred years", focuses on fine wine. Each brand has its own characteristics which depend on consumer preferences.

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