Important factors of the workshop sheet (1)

1. Honesty. Tell the consumers (Honorable gentlemen) truthfully that the superiority of our wine comes from the water of the Mirror Lake. This coincides with what Liang Zhangju, a famous scholar of the Qing dynasty, said in "Roaming around the world", [The water between Shanyin and Kuaiji is he best choice for making wine, while that in other places is not suitable. Therfore, though Shoxing people in other places tried to brew Yellow Rice Wine in the same way, its taste was far more inferior because of the water." The Mirror Lake was not built in a single day. It is the efforts of dozens of generations of people like Tang Shao' en and Ma Zhen that accomplished such a great project that benefits the people. It must have cost a large fortune to build such a great project. "Today's tax on wine is especially heavy in Shaoxing, amounting to five times of that in other areas". In the sheet, the owner told the customers truthfully that [Our brewery is named Zhanghongji, and is located in Ruanshe, Shaoxing. We opened the brewery in early Qing dynasty (telling the consumers its address and history, showing his honesty) and enlarged our production scale gradually (there is no exaggeration).We increased the storage of old wine whenever necessary (it indicates that the storage of old wine is accumulated gradually through the years) and differentiated our stock by the year of production (easy to differentiate). We have been making a living in this business for generations, and it is hard for us to change our working style (The objective and management philosophy remain the same since the starting of the business). We find it hard to turn to other businesses though we are quite aware of the meager profit (It is credible)." Therefore, the price of our wine cannot be mentioned in the same breath because of the genuinely good quality and heavy tax. The owner's telling the truth in a straight forward way makes us feel that he was open-minded and honest.