What is the brand personality of Shaoxing wine?(1)

Personality is an important concept of psychology, which is used to describe the different phenomena of personality. Different brands, like different people, have different personalities. What is the brand personality of Shaoxing Wine? What is the personality difference between Shaoxing wine and other kinds of wines?

I remember in August this year, Shaoxing Yellow Rice Wine Group inspected three leading wine enterprises in China. Different enterprises have different cultures. Maotai is high-end , Tsingtao Beer is young culture, and Changyu Wine is fashion. What's the impression of Shaoxing wine? People say it's polite. Shaoxing wine is graceful and elegant, which is a part of brand personality of Shaoxing wine.

The personality of a brand is similar to and different from that of a person. People's personality is the embodiment of temperament. And the personality of a brand is related to impressions of consumers, in addition to the inherent elements of the brand, such as product attributes. For example, red wine is compared to the wine drunk with lovers, which is probably related to the communication content of red wine. Red wine is often combined with lovers' gathering occasions. Therefore, a similar brand personality impression is implanted in many consumers.