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September 10, 2021

What should we say when we drink with Japanese and Korean friends?(5)

Good wish: let more people share Shaoxing Wine

After the establishment of diplomatic relations between China and Japan, Pagoda Huangjiu and Gu Yue Long Shan Huangjiu are exported to Japan, and now Shaoxing Huangjiu is also sold in South Korea. In 1994, Gu Yue Long Shan obtained the right of import and export, actively explored the international market, especially the Japanese market, and achieved good results. Japanese consumers believe that once Shaoxing wine are accpeted by Japanese families and the take-out food market, the Japanese market capacity will be further improved.

In recent years, in order to improve the development of Huangjiu industry, Shaoxing Municipal Party committee and government also put forward the goal of "building a world-class wine producing area and creating a 100 billion level industrial cluster", to encourge Huangjiu enterprises to go out. For example, last year, Ma Weiguang, the Municipal Party Secretary, led the Shaoxing economic and trade group to Japan and South Korea to hold a number of cultural exchanges and promotion meetings of Huangjiu, which were welcomed by friends from Japan and South Korea. For example, at the "Shaoxing Huangjiu Tasting Meeting" held in Osaka last year, Consul General Li Tianran said that the excellent wine cultures of China and Japan blend together perfectly. And Shaoxing Huangjiu, as a beautiful card of Chinese culture, has become a special "messenger" of China-Japan friendship.

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