How many Shaoxing Huangjiu brands are there? (2)
On January 31, 2000, the former State Bureau of Quality and Technical Supervision approved Shaoxing wine to be listed in the protection catalogue of products of origin. Shaoxing Huangjiu has also become the first product to be listed in the protection catalogue in China. Six Huangjiu enterprises, namely Gu Yue Long Shan, Kuai Ji Shan, Pagoda, COFCO, Nv Er Hong, Wang Bao He, were approved to use the special mark of origin for registration. And later the scope was expanded to 14 enterprises....
How many Shaoxing Huangjiu brands are there? (1)
I have worked in Shaoxing Yellow Rice Wine Group for more than two years. Some friends often asked me, [How many Huangjiu brands are there in Shaoxing? Which is better, Gu Yue Long Shan or Kuai Ji Shan?" These questions have been answered many times, and it is necessary to write a short article. Talking about how many brands Shaoxing Huangjiu has, let's start from the current situation of Shaoxing Huangjiu. Here, we need to distinguish one concept. What`s the difference between Shaoxing...
Is the success of Huangjiu in China mainly credited to Shaoxing private advisers? (3)
After the Ming Dynasty, Manchu were foreigners and they needed native scholars to take on important administrative positions in local government offices. Therefore, there were more private advisers. In the Qing Dynasty, all governors employed private advisers. And private advisers usually came from eight counties in Shaoxing, so they were also called "Shaoxing private advisers". Later, "Shaoxing private advisers" became another name for private advisers. Most Shaoxing private advisers were used...
Is the success of Huangjiu in China mainly credited to Shaoxing private advisers? (2)
When the Ming Dynasty started, the new country had a task of rebuilding. Zhu Yuanzhang wanted to abolish all government institutions in the Mongol-Yuan Period and replace them with government institutions controlled by Han officials. He was bound to establish a huge political entity, which required a large number of scholars. Therefore, scholars in Shaoxing who did not get an official title regarded the career of assisting chief executives in government departments at all levels as their second...
Is the success of Huangjiu in China mainly credited to Shaoxing private advisers? (1)
Shaoxing Huangjiu has a long history and was popular in the Spring and Autumn Period and the Warring States Period. After the Qin, Han, Tang, Song and Yuan Dynasties, Shaoxing Huangjiu gradually developed into one of the traditional pillar industries of Shaoxing. Especially in the Ming and Qing Dynasties, wine-making industry of Shaoxing reached a new peak. And some famous brewing workshops appeared one after another. Therefore, Shaoxing became the production capital of Huangjiu at that time....
Why is Huangjiu a kind of national fermented wine? (8)
The hope of social progress and career development lies in young people, and so does Shaoxing Huangjiu. The price and benefit of Huangjiu should find breakthroughs from aged wine. We already have a good idea which is "Bushangtou" Huangjiu. Here, I want to send a poem of "Bushangtou" Huangjiu to all of you. The fine weather and favorable geographical position create Shaoxing Huangjiu. Everyone likes it. Huangjiu, like longstanding friendship, is worthy of the Chinese national wine. Drinking a...
Why is Huangjiu a kind of national fermented wine? (7)
It should be admitted that the current situation of Huangjiu is worrying. As a Shaoxing native, I am particularly worried about this. We might review the changes in the wine market in the past 70 years since the founding of new China, based on the information provided by Mr. Zhou Shuzhen's book. In the first thirty or forty years, Baijiu defeated Huangjiu. In the past thirty or forty years, red wine and Baijiu were neck and neck. Although Shaoxing Huangjiu enterprises have expanded their...
Why is Huangjiu a kind of national fermented wine? (6)
Next, I will give an answer to the third question. What is Gu Yue Long Shan? In my opinion, Gu Yue Long Shan should become the most perfect and noble brand of Huangjiu and the "Maotai" in the Huangjiu market. Only the most perfect Huangjiu can be the most noble Huangjiu. There are two key points. Firstly, the inner quality should be the most perfect. Secondly, the external packaging should be the most perfect. These two points are premises. The only test standard is the continuous recognition...
Why is Huangjiu a kind of national fermented wine? (5)
Huangjiu is not only good for health, but also good for self-cultivation. When you are happy, Huangjiu can liven things up. When you are sad, Huangjiu can remove your afflictions. The family affection and friendship is deeper with age. Likewise, Shaoxing Huangjiu is more fragrant with age. Shaoxing Huangjiu has a history of thousands of years and is a delicious national wine. The sages and common people all love Huangjiu. And all of them will be overjoyed after drinking it. I think that's why...
Why is Huangjiu a kind of national fermented wine? (4)
Shaoxing wine has unique health care function. Rich amino acids, protein, vitamins and other ingredients are very beneficial to people's health. Why does Shaoxing become the hometown of celebrities? In addition to the material basis of the land of fish and rice, and the fine tradition of farming and reading, the important reason is that Shaoxing wine has a unique health function. The function has penetrated into Shaoxing people's genes and blood. Of course, in addition to Shaoxing wine, there...
Why is Huangjiu a kind of national fermented wine? (3)
Why do I insist on calling Shaoxing Huangjiu a kind of national fermented wine? There are three main reasons. Firstly, Shaoxing Huangjiu has a long history. At the beginning of 2006, the State Administration of Cultural Relics announced the "top ten new archaeological discoveries in China" in 2005. The Xiaohuangshan site in Shengzhou, Shaoxing was on the list. In this site, the rice and pottery made by our ancestors 10000 years ago were found. Rice is the most basic raw material for the...
Why is Huangjiu a kind of national fermented wine? (2)
What is Huangjiu? In my opinion, Huangjiu is a kind of national fermented wine. Just now, Shi Zhenhong, the general manager of Red Dot Design, said that Huangjiu is a kind of national wine. Huangjiu is certainly a kind of national wine. However, I think we should call it a kind of national fermented wine. Maotai is a kind of national wine. Huangjiu is different from Chinese Baijiu, because Chinese Baijiu is a kind of distilled liquor, and Huangjiu is a kind of fermented wine. Therefore,...
Why is Huangjiu a kind of national fermented wine? (1)
It's best to talk about Shaoxing wine in the rainy season. In the rainy season, it is very suitable to get together to design and describe the bright future of Shaoxing Huangjiu. At this moment, I think all of us here may be thinking about three common and complex questions. What is wine? What is Huangjiu? What is Gu Yue Long Shan? At the invitation of Chairman Sun Aibao, I am very happy to participate in this meaningful activity and share with you some superficial thoughts on these three...
Is the success of Huangjiu in China mainly credited to Shaoxing private advisers? (2)
When the Ming Dynasty started, the new country had a task of rebuilding. Zhu Yuanzhang wanted to abolish all government institutions in the Mongol-Yuan Period and replace them with government institutions controlled by Han officials. He was bound to establish a huge political entity, which required a large number of scholars. Therefore, scholars in Shaoxing who did not get an official title regarded the career of assisting chief executives in government departments at all levels as their second...
Is the success of Huangjiu in China mainly credited to Shaoxing private advisers? (1)
Shaoxing Huangjiu has a long history and was popular in the Spring and Autumn Period and the Warring States Period. After the Qin, Han, Tang, Song and Yuan Dynasties, Shaoxing Huangjiu gradually developed into one of the traditional pillar industries of Shaoxing. Especially in the Ming and Qing Dynasties, wine-making industry of Shaoxing reached a new peak. And some famous brewing workshops appeared one after another. Therefore, Shaoxing became the production capital of Huangjiu at that time....
Why is Huangjiu a kind of national fermented wine? (3)
Next, I will give an answer to the third question. What is Gu Yue Long Shan? In my opinion, Gu Yue Long Shan should become the most perfect and noble brand of Huangjiu and the "Maotai" in the Huangjiu market. Only the most perfect Huangjiu can be the most noble Huangjiu. There are two key points. Firstly, the inner quality should be the most perfect. Secondly, the external packaging should be the most perfect. These two points are premises. The only test standard is the continuous recognition...
Why is Huangjiu a kind of national fermented wine? (2)
What is Huangjiu? In my opinion, Huangjiu is a kind of national fermented wine. Just now, Shi Zhenhong, the general manager of Red Dot Design, said that Huangjiu is a kind of national wine. Huangjiu is certainly a kind of national wine. However, I think we should call it a kind of national fermented wine. Maotai is a kind of national wine. Huangjiu is different from Chinese Baijiu, because Chinese Baijiu is a kind of distilled liquor, and Huangjiu is a kind of fermented wine. Therefore,...
Why is Huangjiu a kind of national fermented wine? (1)
It's best to talk about Shaoxing wine in the rainy season. In the rainy season, it is very suitable to get together to design and describe the bright future of Shaoxing Huangjiu. At this moment, I think all of us here may be thinking about three common and complex questions. What is wine? What is Huangjiu? What is Gu Yue Long Shan? At the invitation of Chairman Sun Aibao, I am very happy to participate in this meaningful activity and share with you some superficial thoughts on these three...
How do I love you, Huangjiu?
What is love? Love is what enhances and enriches my life. And love is what leads to heights and depths! --Kafka Mr. H, a native of Shaoxing, is a good friend of mine, and a Huangjiu lover. Although we seldom meet each other, we often talk about Huangjiu in the Wechat group. One day in early summer, he asked people working in the Huangjiu industry in the Wechat group, "Please give me a reason why we should drink Huangjiu." His question aroused my thinking. Just a few days ago, I held two wine...
Why is Huangjiu the nostalgic wine?
Nostalgia is a bowl of mellow Shaoxing Huangjiu. Shaoxing is a picturesque water town, a charming bridge town, and a world-famous wine town. The nostalgia of the water town is a jar of aged Shaoxing Huangjiu. No matter where you are, the familiar and everlasting taste of hometown is always in your mind. It's like a taste positioning system which connects you and the hometown. Shaoxing Huangjiu has become an indispensable part of nostalgia because of its long history and culture, and the...
Why should we design the body of Huangjiu? (2)
How to judge body design of Huangjiu? The sensory evaluation, one of the methods to test the quality of Huangjiu, is determining the color, fragrance, taste and style of Huangjiu by the eyes, nose and mouth. Look at the color, smell the fragrance, taste the wine, and determine the style by combining sensory impressions. The method, which is used to test the flavor characteristics of Huangjiu, is not only the main method to judge the quality of Huangjiu, but also the important means and basis to...
Why should we design the body of Huangjiu? (1)
Huangjiu, one of the three ancient alcoholic beverages in the world, originated in China and is unique to China. Shaoxing Huangjiu, with the unique style and excellent quality, is the most famous Huangjiu in China. With changes of consumers and their tastes, consumers nowadays prefer high-quality, personalized ang safe Huangjiu. Therefore, the design of body flavor quality is the core technology of Huangjiu enterprises. What is body design of Huangjiu? Based on the physical and chemical...
What is the spirit of originality of Huangjiu ?
"Making wine is like educating people. We should pour patience, sweat, painstaking effort, skill, responsibility and feeling into it." When the sealing wine of 2020 of Gu Yue Long Shan was in the process of going public, we had the honor to interview Xu Yuezheng, the master of wine making and the national inheritor of Shaoxing Huangjiu brewing technology. What is good wine? The whole process of brewing good wine is related with people. And brewing good wine depends on the inheritance of skills...
Why should we drink Huangjiu in a proper amount during an outbreak? (2)
Recently, the Prevention and Control Headquarters of Wenzhou issued ten suggestions for the prevention of "COVID-19" to citizens. And the article 6 said that we should eat vitamin C and drink wine in moderation. In addition, the Prevention and Control Headquarters of Hangzhou also gave the same suggestion. The suggestion caused a hot discussion. However, it should be noted that it is only a life suggestion, not a treatment suggestion. At present, one of the key points of preventing epidemic...
