Gu Yue Longshan Presents "Only This Jade" and "Blue Porcelain Drunk" at Canton Fair
On May 1, the third session of the 139th China Import and Export Fair (hereinafter referred to as the Canton Fair) grandly opened on Pazhou Island in Guangzhou. Gu Yue Longshan showcased its brand portfolio at the food exhibition area (Booth No.11.2F37-38), presenting the new era of ancient Chinese yellow wine to global visitors.
Entering the Gu Yuezhongshan exhibition area, two products stand out particularly. "Only This Jade" interprets the Eastern elegance through the aesthetics of...
The Contemporary Value and Inheritance Innovation of Shaoxing Rice Wine Culture
The culture of Shaoxing rice wine is a complex culture derived from rice wine, including material aspects, techniques, spirit, and customs. From the bold and courageous spirit of King Goujian of Yue who poured wine to console his troops, to the heroic sentiment of the Yue River female hero who exchanged her fur coat for wine; That permeate the spiritual world of the people in the Yue region have jointly distilled a "resilience" character that is tenacious, elegant, harmonious, and pragmatic,...
Taiwanese tech entrepreneurs visit Gu Ya Longshan
On March 28th, the executives from well-known Taiwanese enterprises such as NVIDIA, AMD, and Intel Asia-Pacific Technology visited Gu Yue Longshan. They jointly expressed their affection for the blood ties between the people of the two sides of the strait and jointly envisioned the future picture of the integration of technology and tradition.
Discovering Roots in the Museum, Masters Share Their Integrity
At the Chinese Baijiu Museum, the guests were enthusiastically learning about the...
Gu Yue Longshan has won a national-level science and technology award
As the seasons change and new chapters unfold, the Chinese New Year becomes more vibrant and festive. As the New Year approaches, the festive atmosphere intensifies. For the Chinese, a cup of warm Shaoxing yellow wine is always an indispensable part of the celebration. The amber-colored liquid embodies the warmth of reunion, the rich aroma of time, and the essence of the Chinese New Year. Drinking old wine is one thing, but drinking good wine, especially wine with "technique", is another! As...
Revised Version Launch Meeting for "Quality Requirements for Yellow Wine" National Standard
On January 15th, the launch meeting for the revision of the "Quality Requirements for Yellow Wine" national standard was held in Shaoxing, the "capital of Chinese yellow wine", which was hosted by the National Brewing Standardization Technical Committee and organized by Zhejiang Guyuan Longshan Shaoxing Liquor Co., Ltd.
This meeting was chaired by Meng Zhen, the deputy director of the National Brewing Standards Technical Committee. More than 40 representatives from various regions including...
Station 101, with over 120 million views !
As the New Year's bell rang, the 2025 "Chinese National Brew and Chinese Cuisine - 101 Cities Sharing Gu Yu Longshan" global thematic marketing campaign, which lasted for one year and covered 101 stations worldwide, came to a successful conclusion. This cultural journey, using "yellow wine + cuisine" as the medium and "cities + beautiful scenery" as the stage, achieved a cumulative total of over 120 million views on all platforms. It sparked a trend of "yellow wine + cities" on platforms such...
Serbian President Aleksandar Vučić praised "China's National Nectar, Only This Azure Jade".
On the morning of November 22nd local time, the "Open Balkan" Serbian International Wine Expo (Wine Vision by Open Balkan) officially opened at the Exhibition Center in Belgrade. Led by the Foreign Trade Development Bureau of the National Ministry of Commerce, the China Wine Industry Association organized 14 key industry enterprises including Gudian Longshan to participate in the exhibition. This showcased the profound cultural heritage, excellent quality and innovative vitality of China's...
Preview of the Yellow Wine Pavilion at the 23rd China International Wine Expo
In the golden autumn of October, the aroma of wine fills the entire city.
From October 17th to 19th, 2025, the 23rd China International Wine Expo will be grandly opened at Wuhan International Exhibition Center. As an important part of this wine expo, the Huangjiu Pavilion exhibition area will bring together classic brands and innovative products from various major wine-producing regions across the country, including Shaoxing, Shanghai, Jiangsu, Hubei, Shanxi, Fujian, and Henan. With...
Shaoxing rice wine has won over fans again !
On September 11th, the "Zhejiang Outbound Enterprise Tour" research activity jointly organized by the International Communication Center of Zhejiang Province and the Zhejiang Chamber of Commerce and Industry visited Shaoxing. Seven international friends from Russia, Sudan, South Korea, Egypt and other countries followed the thread of wine culture and jointly savored the rich charm and profound heritage of this thousand-year-old city.
Without words, there is wine. "As the capital of Chinese...
Chinese and British academicians and experts jointly explore the charm of yellow wine
Recently, the "Beijing-Zhejiang Brainstorming" event for academicians and experts in Shaoxing, along with the "China-UK Outstanding Young Scholars Summer School on Sustainable Development", came to a successful conclusion in Shaoxing. More than 60 outstanding young scholars from over 20 renowned universities and research institutions in China and the UK gathered in Shaoxing to engage in in-depth discussions on sustainable development and industrial innovation. During the event, they also...
Taiwanese intern experiences the Chinese rice wine museum
When young people from Taiwan stepped into the quaint Chinese Rice Wine Museum, an encounter with intangible cultural heritage across the Taiwan Strait began. From August 5th to 8th and August 11th to 12th, five Taiwanese interns from the "Cross - Strait Youth Season" internship camp for young people from Taiwan experienced front - line positions at the museum in a 2 + 3 rotation combination. These positions included ticket sales, museum guiding, flower - carved rice wine bottle painting, and...
Guyue Longshan at 2025 JFEX Tokyo
On July 9, Guyue Longshan presented its iconic Huangjiu at the 2025 Japan International Food Expo (JFEX) in Tokyo, showcasing a lineup of core brands including Guyue Longshan, Nu Er Hong, and Jianhu. With centuries of cultural heritage and modern innovation, the company highlighted the unique appeal of Chinese Huangjiu to a global audience.
The booth drew strong interest on the first day. Zhi Ci Qing Yu, with its elegant celadon bottle, captivated visitors and conveyed the aesthetics of the...
Guyue Longshan Builds Cultural Bridges with "Zhi Ci Qing Yu" in Beijing
On June 7, Guyue Longshan joined the 2025 Shaoxing (Beijing) Promotion Conference and the "Zhi Ci Qing Yu" Diplomatic Tasting, part of China's Time-Honored Brands Go Global initiative. Over 100 guests from 31 countries, including senior officials and diplomats, attended the event. As a leading Huangjiu producer, Guyue Longshan showcased its heritage and innovation, presenting both premium products and youth-oriented offerings. General Manager Ma Chuan introduced Zhi Ci Qing Yu as a...
Guyue Longshan Named Among China’s First Batch of National Consumer Brands
The Ministry of Industry and Information Technology (MIIT) of China recently released its first official list of China National Consumer Brands. Guyue Longshan was selected in the "Historic and Classic" category under the food and beverage industry, making it the only alcohol enterprise from Zhejiang Province and the only Huangjiu (yellow rice wine) brand nationwide to receive this honor. This recognition highlights not only the brand's exceptional quality and cultural depth but also serves as...
Guyue Longshan Launches Global Campaign: Chinese Heritage Brew Meets Chinese Cuisine Across 100 Cities
On March 25, during the 112th China Food & Drinks Fair, Guyue Longshan officially launched its 2025 global marketing campaign, “Chinese Heritage Brew Meets Chinese Cuisine – A Taste of Guyue Longshan in 100 Cities,” in Chengdu. The campaign marks a new initiative to promote Shaoxing Huangjiu culture globally by connecting traditional Chinese brewing with the diverse flavors of cities around the world.
Focusing on the theme of cultural fusion, the campaign will select 100 cities...
Shaoxing wine celebrates Macao's return to motherland
A special-edition yellow rice wine product celebrates the 25th anniversary of Macao's return to China. [Photo provided by China Shaoxing Yellow Rice Wine Group]
Gu Yue Long Shan Shaoxing Wine Co — a nationally recognized intangible cultural heritage producer — is commemorating the 25th anniversary of Macao's return to China with a series of initiatives.
On Sept 22, the company partnered with the Greater Bay Area Film Concert 2024 in Macao, where it debuted Only Palatable Wine, a...
The History of Beer
One of the world's oldest stories, The Epic of Gilgamesh, is a lively tale of heroism and sacrifice from ancient Sumer. It also contains one of the earliest references to beer. In the story, a female friend of the hero changes a wild, primitive beast into a cultured human being by giving him seven cups of beer. In reality, drinking that much beer is more likely to have the opposite effect. Nowadays, it is the beverage of choice among rowdy young people on a Saturday night out, and it has fueled...
Wine plus Coffee(2)
Of course, progress itself is not the enemy - it can uplift when guided by deference to the past. But reckless innovations serve only vanity and greed. Let us demand more from those who supply our food, brews and spirits. They should entice our minds, not just exploit our appetite for empty stimulus. As citizens, we must champion an ethic of care and craftsmanship, not just greed in disguise of creativity. Seek out coffees and liquors produced with deliberation and regionality. Be skeptical...
Wine plus Coffee(1)
What a tantalizing notion - infusing liquor's spirited zest into coffee's familiar comfort. A heady, quirky concoction that fascinates the adventurous palate. But as curiosity swirls within my cup, so too do doubts. Maotai has its own storied pedigree - the mellow aroma of Moutai maturing for years in dusty clay pots, the limpid streams nurturing the terraced hills of Guizhou, the lore of imperial banquets and ceremonies of dynasties past. Coffee carries its own lore - ancient roasting rites,...
The origins of wine(6)
That did not stop its legend spreading. Noah`s vineyard was supposedly near Mount Ararat, in what is now north-east Turkey. [So now it isn`t legend," says Dr Margaryan. It may seem odd that grapes were domesticated twice, but simultaneous invention is hardly unheard of in the history of technology. Alternatively, perhaps, as news flowed between the Caucasus and the Levant, one budding innovator may have pinched another`s brainwave. It may even have been inadvertent. Perhaps they simply heard it...
The origins of wine(5)
By 56,000 years ago, Syl-E had split into Syl-E1 and Syl-E2, with Syl-W following suit around 500BC. The analysis also showed that around 11,000 years ago, a strain of Syl-E1 was cultivated somewhere near modern-day Israel that would become the ancestor of almost all today`s varieties. As well as spreading southward to north Africa and thence as far west as Morocco, it was also carried north to Anatolia, where, within the space of 500 years, it gave rise to a new family. The next big...
The origins of wine(4)
Elsewhere, researchers negotiated with vineyard owners to take samples from their precious vines. Thousands of these were then sent to Dr Chen`s laboratory, where each had its DNA extracted, sequenced and fed into a supercomputer for analysis. This compared the sequences for each sample, looking for variations that would suggest evolutionary steps and, hence, familial links. The results revealed that present-day grape varieties can be split into ten groups: four of wild Vitis sylvestris and six...
The origins of wine(3)
The confusion was caused not by poor analysis but limited data. Indeed, one of Dr Chen`s own papers provided evidence for the 400,000 year figure, based on some 70 varieties of wild grapes from a small region of Germany. His new work tramples over such limitations by including over 3,500 varieties from the full terroir of existing viticulture: 1,000 or so wild; the remainder cultivated. Getting hold of that many samples was not easy. Dr Chen`s team relied on the good will of collaborators,...
The origins of wine(2)
Grapes were a notable exception.Small-scale genetic analyses had pegged their cultivation as happening between 15,000 and 400,000 years ago-a range implausibly wide, not least because, a few minor excursions aside, Homo sapiens left Africa only about 60,000 years before the present day. This estimate of when grapes were first cultivated has now been pruned. In a study just published in Science, Chen Wei of Yunnan Agricultural University, in China, and a team of collaborators from across the...
