Guyue Longshan Named Among China’s First Batch of National Consumer Brands

2025,04,12

The Ministry of Industry and Information Technology (MIIT) of China recently released its first official list of China National Consumer Brands. Guyue Longshan was selected in the "Historic and Classic" category under the food and beverage industry, making it the only alcohol enterprise from Zhejiang Province and the only Huangjiu (yellow rice wine) brand nationwide to receive this honor. This recognition highlights not only the brand's exceptional quality and cultural depth but also serves as a national-level endorsement of Shaoxing Huangjiu's millennia-old craftsmanship.

Among the world's three most ancient alcoholic beverages, Chinese Huangjiu is the only one originating in China. It carries the aroma of Chinese civilization and the wisdom of generations of artisans. Shaoxing Huangjiu, in particular, is a shining example of this heritage.

As a leading enterprise in the Huangjiu industry, Guyue Longshan remains committed to high-quality development and innovation rooted in tradition. The company hosts the National Engineering Research Center for Huangjiu, a national-level postdoctoral research station, and holds the world's largest aged Huangjiu reserves certified by the Great World Guinness Records.

In recent years, Guyue Longshan has pursued a strategic transformation focused on premiumization, youth engagement, globalization, and digitalization. By combining traditional craftsmanship with modern technology, the company breathes new life into this ancient beverage. Guyue Longshan has been designated a national demonstration site for the productive protection of intangible cultural heritage and has received multiple national and provincial honors, including the "13th Five-Year Plan Scientific Contribution Award in the Liquor Industry" and the Zhejiang Provincial Government Quality Award.

Author:

Mr. Donald

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1104424249@qq.com

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