The Contemporary Value and Inheritance Innovation of Shaoxing Rice Wine Culture

2026,04,29

The culture of Shaoxing Rice Wine is a complex culture derived from rice wine, including material aspects, techniques, spirit, and customs. From the bold and courageous spirit of King Goujian of Yue who poured wine to console his troops, to the heroic sentiment of the Yue River female hero who exchanged her fur coat for wine; That permeate the spiritual world of the people in the Yue region have jointly distilled a "resilience" character that is tenacious, elegant, harmonious, and pragmatic, becoming a vivid reflection of the excellent traditional Chinese culture in the contemporary era.

The cultural value of Shaoxing rice wine has long transcended its industrial scope and has become a cultural symbol that embodies regional spirit and connects tradition with modernity. In the face of the new era, promoting the inheritance and innovation of Shaoxing rice wine culture requires us to base ourselves on the new development direction of the "15th Five-Year Plan", focus on the dual drive of "industrial upgrading" and "cultural empowerment", and make Shaoxing rice wine more refined, better, stronger and larger.

Build a modern industrial system. Implement the requirement of "optimizing and upgrading traditional industries" and build green factories and circular economy parks. Cultivate a "chain leader enterprise + specialized and innovative" and encourage small and medium-sized wine enterprises to focus on low-alcohol health wine and cultural customization wine.

Enhancing the technological support capabilities. In line with the deployment of "strengthening the research on key core technologies", collaborate with universities and research institutions to establish the Huangjiu Industry Research Institute as the main force for technological breakthroughs. Focus on breaking through technical bottlenecks such as the analysis of brewing microbial communities and the precise regulation of flavor substances.

Serving the Healthy China strategy. Deepen research on the nutritional and health benefits of Yellow Wine (such as the antioxidant properties of polyphenols and the regulation of intestinal flora by oligosaccharides). For example, develop yellow wine that helps lower blood lipids and beauty and rejuvenation wines. Build a yellow wine health culture experience center, promote the concept of yellow wine health preservation, and facilitate the connection between traditional medicine and food integration wisdom and modern health needs.

Shaoxing rice wine culture is a precious treasure of the region and also a rich resource of Chinese-style modernization. Standing at a new historical starting point, we should strive to promote the resonance between rice wine culture and the spirit of the times, work together with high-quality development, and move forward in line with the people's needs for a better life.

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Source: Shaoxing Daily. Publisher: Municipal Publicity Department (Municipal Civilization Office, Municipal Information Office, Municipal Press and Publication Bureau), Municipal Cyberspace Administration. Editor: Shaoxing Media Center.

Author:

Mr. Donald

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1104424249@qq.com

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