What should we say when we drink with Japanese and Korean friends? (1)
Good memory makes us fall in love with Shaoxing wine Huangjiu culture is an important part of Asian culture. Huangjiu has a history of more than 9000 years and it was produced as early as Xia, Shang and Zhou dynasties. There were textual records about Huangjiu more than 2500 years ago. Huangjiu also arrived in Japan and South Korea with trade. Since ancient times, Huangjiu has been the designated wine of the upper class. And it is basically on the "hot search list" of the literati circle every...
What is the brand personality of Shaoxing wine?(2)
What is the brand personality of Shaoxing wine? This question can be analyzed from the direct and indirect perspectives. The direct elements include the characteristics of Shaoxing wine, the development history, the environment and so on. The indirect elements include the image of users, the advertising style and so on. As for the characteristics of Shaoxing wine, it is amber, mellow, soft, sour, sweet, bitter, astringent and fresh, which is known as the symbol of the golden mean in China....
What is the brand personality of Shaoxing wine?(1)
Personality is an important concept of psychology, which is used to describe the different phenomena of personality. Different brands, like different people, have different personalities. What is the brand personality of Shaoxing wine? What is the personality difference between Shaoxing wine and other kinds of wines? I remember in August this year, Shaoxing Yellow Rice Wine Group inspected three leading wine enterprises in China. Different enterprises have different cultures. Maotai is high-end...
Why is Shaoxing Huangjiu the most rhythmic wine?(6)
Good wine must first make the drinker feel comfortable and happy. However, perfect wine can penetrate your body and reach your heart. These perfect wine can be called the king of wine. The sound of Guzheng is pleasant, but it only stays on the surface. However, the sound of Guqin can stir our heartstrings to make us think and affect our emotions. Therefore, Guqin is regarded as the king of Chinese musical instruments. Shaoxing aged wine is reserved and graceful. When I open a jar of Shaoxing...
Why is Shaoxing Huangjiu the most rhythmic wine?(5)
Things with rhythm must be good, but good things don't always have the rhythm. A good thing with the rhythm requires right time, place and people. Take wine making as an example, as long as you have good raw materials, good water, good climate conditions and good techniques, most of you can make good wine. But the wine with the rhythm requires right people who understand the aesthetic and have the rhythm in mind. Good food must be the result of long-term interaction between diners and cooks,...
Why is Shaoxing Huangjiu the most rhythmic wine?(4)
There is a very important difference between Chinese civilization and other civilizations, that is, Chinese people will try their best to materialize our aesthetic and other elements of spiritual life into our secular life, and pass them on from generation to generation. This may also be a reason why Chinese civilization has lasted for 5000 years. In China, many things are both connected with secular life and spiritual life, such as tea. When we talk about daily necessaries, tea is connected...
Why is Shaoxing Huangjiu the most rhythmic wine?(3)
First of all, something with rhythm must be beautiful, which is necessary, but not indispensable. For example, although the sound of Guzheng lacks rhythm, it is beautiful and pleasant. Secondly, something with rhythm will arrive at your heart through your body, and then return back to your body from your heart so that you can experience it twice. For example, the sound of Guqin can arrive at your heart and stir your heartstrings, evoking the association and emotional resonance. Thirdly,...
Why is Shaoxing Huangjiu the most rhythmic wine?(2)
Yun (Rhythm), as a Chinese character, came into being later, and first appeared in the new appendix of Shuowen. The character is related to music and sound and it means harmonious and pleasant sound. In addition, it has become one of the basic elements of ancient poetry. Chinese people can comprehend rhythm in music and then they extend it to other art forms and the aesthetics of daily life. In China, we often say that this painting has unique rhythm, this calligraphy work has unique rhythm,...
Why is Shaoxing Huangjiu the most rhythmic wine?(1)
Huangjiu produced in different places has its own flavor and rhythm, but Shaoxing Huangjiu has its own unique rhythm. When I described Shaoxing Huangjiu to my friends in this way, they would ask me that what the rhythm of Huangjiu was? At the beginning, I couldn`t answer the question. In my understanding, the rhythm is something that can only be understood but can not be expressed. Therefore, it is difficult to convey the meaning of rhythm completely. Later, I tried to explain the rhythm of...
What`s the best drinking temperature of Huangjiu? (6)
How to adjust Huangjiu to the temperature you need? Here are some tips. Generally, the temperature of a refrigerator is 5-10 ℃ and the temperature of a red wine cabinet is 15-18 ℃. The room temperature is about 25 ℃. So you should know how to store wine at the temperature you need. If you want to heat the wine to 38-42 ℃, you can choose a water heater with the temperature displayer, heat the water to about 40 ℃, and pour it into a warm bowl. Then, you can light a small candle under the warm...
What`s the best drinking temperature of Huangjiu? (5)
How to adjust Huangjiu to the temperature you need? Here are some tips. Generally, the temperature of a refrigerator is 5-10 ℃ and the temperature of a red wine cabinet is 15-18 ℃. The room temperature is about 25 ℃. So you should know how to store wine at the temperature you need. If you want to heat the wine to 38-42 ℃, you can choose a water heater with the temperature displayer, heat the water to about 40 ℃, and pour it into a warm bowl. Then, you can light a small candle under the warm...
What`s the best drinking temperature of Huangjiu? (4)
With the change of seasons, people's physical and psychological perception of the temperature of objects will also change, resulting in a different sense of experience. For example, drinking Huangjiu at 40 ℃ in winter will make you feel warm and beautiful. However, in summer, even in an air-conditioned room, you will feel that the temperature is too high. Therefore, the drinking temperature of Huangjiu should be adjusted with the change of seasons. The basic method is to raise the drinking...
What`s the best drinking temperature of Huangjiu? (3)
The temperature of Huangjiu should be selected according to the food. The most basic principle is: the temperature of Huangjiu should be as close as possible to the temperature of food. Because the food is the leading role, and Huangjiu is the supporting role. As a big gourmet country, China has already studied out the best tasting temperature of food in thousands of years of practice. For example, Shaoxing's spiced pork should be enjoyed at low temperature. If you heat it to about 40 ℃, it...
What`s the best drinking temperature of Huangjiu? (2)
According to the style of Shaoxing Huangjiu and the geographical location of wine enterprises, Shaoxing Huangjiu can be divided into west road wine, middle road wine and east road wine. West road wine mainly refers to the wine produced by several distilleries in the west of Shaoxing City and some distilleries near the Xikuaqiao bridge, namely Jianhu distillery of Gu Yue Long Shan company, Kuaijishan distillery and Pagoda distillery. The style of west road wine is fresh and light. The aged good...
What`s the best drinking temperature of Huangjiu? (1)
Warming wine is not only good for health, but also the warmest scene of Chinese nation. But considering the comfort and pleasure of drinking, we should warm wine depending on particular situation. This article is aimed to talk about the best drinking temperature of Huangjiu from the comfort of drinking. Because various Shaoxing Huangjiu has excellent quality and diversified styles, the Huangjiu mentioned in the following discussion refers to Shaoxing Huangjiu. According to different drinking...
Why is "slight drunkenness" the highest level of drinking? (6)
Beer: Beer with the low alcohol content can only be regarded as a kind of beverage containing alcohol. In medieval Europe, there was a saying that people would drink water only when there was no beer. At that time, because the quality of water in Europe was poor, people drank beer instead of water. If people drink beer slowly, they will stay in the state of elegance for a long time. If people drink beer very quickly, they will get slightly drunk and even get drunk. But the process is relatively...
Why is "slight drunkenness" the highest level of drinking? (5)
As a wine lover, I have drunk all kinds of wine in the world for decades. I have experienced the four stages after drinking. Based on my experience, observation of others and medical analysis, the duration of each stage is different after people drink different kinds of wines. Spirits (including China Baijiu): Spirits can make people stay in the state of drunkenness for the longest time and people will get drunk quickly after drinking spirits. Usually in China's banquets, people who drink...
Why is "slight drunkenness" the highest level of drinking? (4)
Elegance The characteristics of this stage are that people are no longer reserved and become familiar with each othe. However, everyone still maintains their own sense of identity. Slight drunkenness With the gradual increase of alcohol consumption, people will enter the second stage which is slight drunkenness. The characteristics of this stage are that people get rid of their social role symbols, and there is no hierarchy between them. People become friends and drink equally. Everyone shows...
Why is "slight drunkenness" the highest level of drinking? (3)
Chinese people's obsession, pursuit and enjoyment of slight drunkenness have something to do with Chinese Huangjiu. When you drink, as long as you drink enough and no matter what kind of wine you drink, you will go through four stages: elegance, slight drunkenness, drunkenness, and great drunkenness. But this rising pattern is not as people think. The degree of drunkenness doesn`t increase linearly with the increase of alcohol consumption. When people drink different kinds of wine, they stay at...
Why is "slight drunkenness" the highest level of drinking? (2)
Being slightly drunk is the best state of creation. When you are slightly drunk, the fetters of the secular society are gone, and the veil of warmth and hypocrisy falls. And the talent, emotion, gas which are deeply buried in the heart gush out like a spring. When Wang Xizhi was slightly drunk, he left two cultural heritages to the world: his masterpiece "Preface to the Orchid Pavilion" and the literati's life style. From then on, he brought wine from secular life into the spiritual life world...
Why is "slight drunkenness" the highest level of drinking? (1)
Flowers are half open, and people are slightly drunk. The sentence comes from Caigentan which is a book written by Hong Yingming who was a Taoist in the early Ming Dynasty. Later, it is widely quoted to describe the best state of drinking and a state in which Chinese people have a proper sense of propriety in all activities. It is an art of Chinese people in doing things. In Shuowen, slight drunkenness means that people feel mellow after drinking. The ancients thought that slight drunkenness...
How many Shaoxing Huangjiu brands are there? (5)
For the second question, my answer is that both brands are good. It turns out that the two companies were derived from one company. After the founding of the people's Republic of China, winemakers often discuss brewing technology with each other. Some well-known winemakers, such as Wang Aniu, originally worked in Shaoxing Winery. Some people said he worked in Gu Yue Long Shan, while others said he worked in Kuai Ji Shan. In fact, they are all right. After his retirement, Master Wang directed...
How many Shaoxing Huangjiu brands are there? (4)
In the eighties and nineties of last century, the commodity economy gradually prospered, and the number of registered trademarks of Shaoxing wine increased from 5 to 54. The famous brands are "Gu Yue Long Shan" of Shaoxing Central Winery, "Shenyonghe" of Shenyonghe Winery, "Kuai Ji Shan" of Dongfeng Winery, "Jianhu" of Shaoxing Sugar, Tobacco and Wine Company, and "Pagoda" of foreign trade export. In 1993, Dongfeng Winery separated from Shaoxing Central Winery and established Dongfeng Shaoxing...
How many Shaoxing Huangjiu brands are there? (3)
Where are these famous wineries now? How did Gu Yue Long Shan and Kuai Ji Shan develop? After the founding of new China, Shaoxing established a new state-owned local winery. And Shenyonghe Winery and Yunji Winery became state-owned enterprises. Shaoxing Shenyonghe Company, which was established in 1956 as a public-private joint venture, is composed of 16 wineries, including Dingheyi Xinji Winery, Wanxing Winery, Guorenchang Winery, Fuji Winery, Huchunrong Winery, Gaochangxing Yanji Winery,...
